Com300Notes - January 10, 2008 History of Communication I....

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January 10, 2008 History of Communication I. The story of communication study – a 2500 year history A. “Discipline of Refugees” – Gunderson B. Public relation problem – it bridges many areas of study II. Conditions in Athens A. Military and economic success (4 th cent. BC) B. Adversary system (defense in front of judge) C. Democracy – created a market for communication skills D. Cosmopolitan city III. Invention of Rhetoric A. Conditions in Athens create a market B. Sophists (teachers) invent study of rhetoric IV. Socrates, Plato, and the Shadow A. Idealism of Socrates and Plato – rather than using speeches and arguments, these two wanted to draw truth from people that existed in all. B. Democratic inclusion – Plato thought teaching public speaking was dangerous. C. Socrates and Plato’s objection (Plato’s shadow) V. Aristotle’s Resolution – Plato’s leading student Rhetoric: “The art of discovering all the available means of persuasion in a given situation.” - Aristotle A. Aristotle’s empiricism (probable truth) versus Plato’s idealism (innate truth) B. Probable Truths C. It is the duty of the honorable citizen to know rhetoric. www.Americanrhetoric.com VI. Rhetoric: A 2000 Year Journey A. Philip of Macedon B. Aristotle teaches Alexander the Great (Phillip’s son) C. Alexander takes rhetoric to Egypt D. Europe loses its ancient knowledge E. Moors return knowledge to Europe VII. 20 th and 21 st Century Communication Study A. Formation of modern academic disciplines
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DEFINING COMMUNICATION I. Why study Communication? A. It’s pervasive B. Necessary for sustaining life (study of putting babies in solitary confinement) C. Often, entire situations are defined by communication. II. A Definition of Human Communication Human communication is the process of creating a meaning between two or more people. -This def. include 4 important implication about communication: What is an implication? A logical relationship between two propositions in which if the first proposition is true the second proposition is also true: To imply: to indicate by inference rather than by direct statement. Communication is…(4 implications) 1. Symbolic – symbols represent meanings. a. Digital codes – arbitrary connection between the code and the meaning the code symbolizes. b. analogic codes – bear some physical resemblance to what they represent. 2. Both Overt and Covert Action 3. Both Creation and Interpretation 4. Both a Means and an End * semantic interference – when the receiver doesn’t attribute the same meaning to the signal that the sender does January 14, 2008 Approaches to Studying Communication: I. Science : An emphasis on careful observation to produce knowledge, the scientific method. II.
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Com300Notes - January 10, 2008 History of Communication I....

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