Social Perception

Social Perception - I. Social Perception A. Process through...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
I. Social Perception 1. Verbal communication 2. Nonverbal communication: exchange of information based on facial II. Facial Expressions A. Six basic facial emotions (w/ many combinations) 1. Happiness 2. Sadness 3. Surprise 4. Fear 5. Anger 6. Disgust B. Charles Darwin (1872) 1. C. Paul Ekman 1. Hypothesis : Facial expressions carry same meaning regardless of culture context or language 2. Ekman & Friesen (1975) emotional expressions in tribal people 3. Mapping facial muscles a) Human face has a total of 44 muscles b) Ekman found 10,000 anatomical combinations in facial muscles 4. Micro-Momentary Expressions (MME) a) Average expression about 1 to 1.5 seconds b) MME : brief, contradictory facial expression of emotion c) 5. Telling Lies (1985)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/26/2008 for the course MKTG 2300 taught by Professor Moody during the Spring '08 term at Colorado.

Page1 / 2

Social Perception - I. Social Perception A. Process through...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online