Social Self

Social Self - Social Self I. William James on the self...

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Social Self I. William James on the self (1890) A. Material Self B. Spiritual Self C. Social Selves -Different social selves in different situation II. Structure of the self A. Development of the self concept 1. Does selfhood develop from hereditary influences or from environmental ones? b. “Rouge Test” c. Infants begin to recognize their image in mirror at about 18-24 months B. Self-Schema : organized set of experiences & knowledge that guides our self cognition 1. Distinctiveness Postulate : people focus on their unusual traits during self- analysis C. Objective Self-Awareness (OSA): self-focused attention on personal behaviors & beliefs 1. General tendency for subjects to become self-critical during objective self- aware state 2. Beanan et al (1979) Halloween study a) Candy placed either in front of mirror or in a room with no mirrors b) Kids see reflection OSA 3. Can OSA alter personal attitudes? a)
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This note was uploaded on 02/26/2008 for the course MKTG 2300 taught by Professor Moody during the Spring '08 term at Colorado.

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Social Self - Social Self I. William James on the self...

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