MANAGERIAL_ACCOUNTING_PROJECT_REPORT

MANAGERIAL_ACCOUNTING_PROJECT_REPORT - MANAGERIAL...

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MANAGERIAL ACCOUNTING PROJECT REPORT CONTENTS 1. Acknowledgement 2. Executive Summary 3. Introduction 4. Objectives of the study 5. Literature review 6. Data Analysis 7. Dabur’s Performance in the year 2012-13 8. Recommendations 9. Conclusion 10.References
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ACKNOWLEDGEMENT We are grateful to Dr. N.L. Ahuja for giving us an opportunity to perform the cost analysis of a company. This project has helped us in understanding concepts like Cost Sheet, Break-even Analysis and their practical applications in business. This project would not have been successful without his continuous guidance and theoretical inputs. EXECUTIVE SUMMARY This project aims to understand the practical application of management accounting concepts in Dabur India Limited through Cost Sheet and Break-even Analysis. The project contains all relevant information related to Dabur India Limited. We collected information from Dabur’s Annual Report 2012-13 and 2011-12 and conducted a comparative analysis of the two years.We made a Cost Sheet for the year 2012-13 and 2011-12 and compared the change in costs, sales and profit from the year 2012 to 2013. Further, we segregated the costs into fixed and variable costs and performed a break-even analysis of the data. We also analysed Dabur’s performance in the year 2012-13 and studied the initiatives taken by the company during the year. Additionally, we proposed a few recommendations for the company. The detailed analysis of the results have been explained further. INTRODUCTION Dabur India Limited is the 4th largest FMCG Company in India with revenues of over Rs. 6146 crores. Building on a legacy of quality and experience of about127 years, Dabur operates in major consumer products categories like Hair Care, Home Care, Skin Care, Oral Care, Health Care & Foods. From its humble beginnings in the by-lanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Limited has come a long way today to become one of the leading consumer products manufacturer in India. For the past 127 years, the company has been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Dabur has 2 major Strategic Business Units (SBU) : Consumer Care Business International Business Division (IBD)
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Consumer Care Business caters to consumer needs across the entire FMCG spectrum through 4 distinct business portfolios: i. Health Care ii. Home Care iii. Personal Care iv. Foods The leading Brands of Daburare: Dabur - Ayurvedic healthcare products Vatika - Premium hair care Hajmola - Tasty digestives Réal - Fruit juices & beverages Fem - Fairness bleaches & skin care products Other brands include DaburAmla, DaburChyawanprash, Dabur Red Toothpaste, Babool, Dabur Honey, Glucose, Odonil, Odomos, Sani Fresh. International Business Division (IBD) caters to the health and personal care needs of customers across different international markets like Nepal, Bangladesh, the Middle East, North& West Africa, EU and the US with its brands Vatika and other Dabur products. This division contributes to about 30% of the total sales.
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