Name: Sumin Rajbanshi Admn 400 24 th October 2013 Apple vs. Android Google and Apple have been rigid adversaries, especially in the smartphone market. Google have come up with a very good strategy, which can out do apple’s grasp in the smart phone market. Google plan to 1. Make money on advertising associated with mobile devices 2. Provide operating system (Android) for Samsung, Lenovo, and Qualcomm. 3. Sell Android phones for cheaper Providing operating system for many different companies will allow Google to work in a broader market unlike apple that can only use the operating system to power their own products. Companies will be picking “android up and driving that.” Selling products for cheaper will help Google target more customers than apple. High prices have had a negative impact on Apples share in some markets. With the new IPhone 5s in market, apple aims to take the smartphone market by storm. It’s new software; the IOS 7 has made the operating system superior compared to android. The IOS 7 has:
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- Fall '08
- margin ratio google