Apple takeaways - Apple Corporation Major Takeaways 1 Can first movers(particularly in innovation driven industries keep their advantage for long i.e

Apple takeaways - Apple Corporation Major Takeaways 1 Can...

This preview shows page 1 - 4 out of 7 pages.

Apple CorporationMajor Takeaways
Background image
1. Can first movers (particularly in innovation driven industries) keep their advantage for long, i.e. have sustainable competitive advantage?- Apple has managed to carve a niche with its highly differentiated PC products. In the meantime, the industry became very competitive (lots of players closing in on Apple in terms of quality but lower prices, the PCs started to look pretty much all the same (commoditization). - All of the above started eroding Apple’s margins and prospects of future growth- in short, the answer is it is very, very hard. The implication is, now, you have to keep coming up with NEW products. MS is probably the last OS company...
Background image
2. If in a declining industry (less and less attractive in terms of profits and growth), what should we do?Steve Jobs’ answer was new products. He was brilliant at copying good ideas and making them better and irresistible for the market:- GUI and mouse were invented by Xerox (Virtual Office), - iPod was invented by Sony (Sony Walkman), - iPhone was invented by Research in Motion (Blackberry).To his credit, he came up with Mac Air and iPad...
Background image
Image of page 4

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture