Social Psychology Notes

Social Psychology Notes - Social Psychology Notes 3-19-07...

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Social Psychology Notes 3-19-07 Social Norms and Conformity (Asch, 1951) o Participants were asked to judge who of 3 lines was closest in size to a reference line. On each trial, three confederates gave their answers before the participant. o On the first 2 trials, everyone agreed on the correct line. But on the next 10 trials, the first 3 “participants” gave the same incorrect answer. o DV: How many participants conformed by giving an obviously incorrect answer? o Results on Asch (1951) Conformity Study 50% agreed on 6+ trials 75% agreed on 1+ trials 25% never agreed Why Do People Conform to Social Norms? o Informational Influence: Conformity based on the belief that others are correct (e.g., Sherif study). More likely in ambiguous situations More likely when accuracy is important Shows up in both private and public behavior o Normative Influence: Conformity based on the desire for social approval or to avoid social disapproval (e.g., Asch study). More likely in clear situation
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Social Psychology Notes - Social Psychology Notes 3-19-07...

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