Wk5 Strategic Plan - 1 Nintendo Corporation Strategic Plan BUS 475 Week 4 Abdel Mahdi Al-Husseini 2 Table of Contents Executive Summary.4 Objective.4

Wk5 Strategic Plan - 1 Nintendo Corporation Strategic Plan...

This preview shows page 1 - 5 out of 39 pages.

1 Nintendo Corporation Strategic Plan BUS 475 Week 4 Abdel Mahdi Al-Husseini
Image of page 1
2 Table of Contents Executive Summary ....................................................................................................................... 4 Objective ................................................................................................................................................ 4 Goals ....................................................................................................................................................... 4 Solutions ................................................................................................................................................. 5 Project Outlines ..................................................................................................................................... 5 Nintendo Corporation ................................................................................................................... 6 Purpose ........................................................................................................................................... 7 A New Division ...................................................................................................................................... 7 Competitive Advantage ......................................................................................................................... 7 Vision, Mission, and Value ............................................................................................................ 7 Vision ...................................................................................................................................................... 7 Mission ................................................................................................................................................... 8 Values ..................................................................................................................................................... 8 Alignment ....................................................................................................................................... 9 Company’s Mission and Values ............................................................................................................ 9 Strategic Direction ............................................................................................................................... 10 Principal Guidelines .................................................................................................................... 10 Culture ................................................................................................................................................. 10 Social Responsibilities ......................................................................................................................... 11 Ethics .................................................................................................................................................... 11 SWOTT Analysis .......................................................................................................................... 12 Legal and Regulatory .................................................................................................................. 12 Economic Forces and Trends ...................................................................................................... 13 Adaptation to Change .................................................................................................................. 14 Supply Chain ................................................................................................................................ 14 Supply Chain of Nintendo Apps ......................................................................................................... 14 Issues and Opportunities .................................................................................................................... 15 Financial ............................................................................................................................................... 16 Consumer ............................................................................................................................................. 17 Learning & Innovation ....................................................................................................................... 17 Internal Processes ................................................................................................................................ 18 Communication Plan ................................................................................................................... 19 Purpose ................................................................................................................................................. 19 Channels of Communication .............................................................................................................. 19 Shareholders. .................................................................................................................................... 19 Subsidiaries. ...................................................................................................................................... 20 Employees ......................................................................................................................................... 20 Consumers. ....................................................................................................................................... 21 Possible Employees. .......................................................................................................................... 21 Others. .............................................................................................................................................. 22
Image of page 2
3 Strategies and Tactics .................................................................................................................. 22 Marketing and Information Strategies .............................................................................................. 22 Channels of Distribution. .................................................................................................................. 22 Tactic. ................................................................................................................................................ 23 Monitoring and Control Methods .............................................................................................. 24 Strategic Controls ................................................................................................................................ 24 Premise Controls. .............................................................................................................................. 25 Special Alert Controls. ...................................................................................................................... 25 Implementation Control. ................................................................................................................... 25 Strategic Surveillance Control. ......................................................................................................... 26 Operational Controls .......................................................................................................................... 26 Methods to Monitor and Control Strategic Plan ...................................................................... 26 Method 1: A Traditional Tracking System. ........................................................................................ 27 Method 2: Creating Plan & Review Dates. ....................................................................................... 27 Method 3: Empowerment of Employees. ........................................................................................... 27 Ethical, Legal & Regulatory, and Social Responsibilities ........................................................ 28 Ethical .................................................................................................................................................. 28 Legal & Regulatory ............................................................................................................................. 28 Social Responsibilities ......................................................................................................................... 28 Appendix ....................................................................................................................................... 29 Figure 1: SWOT: External Forces ...................................................................................................... 29 Figure 2: SWOTT: Internal Forces .................................................................................................... 31 Figure 3: Balanced Scorecard ............................................................................................................. 33 References ..................................................................................................................................... 34
Image of page 3
4 Executive Summary Looking for a new way to experience your favorite Nintendo games on the go? Allow us to introduce Nintendo Apps; the fun and easy way to explore new worlds, have adventures with good friends, and try new challenges and games with friends from your mobile devices. Objective The objective of this Strategic Plan is to outline the development and purpose of Nintendo Co., Ltd.’s (NCL) newest division: Nintendo Apps. This division will bring consumers their favorite Nintendo franchised games, including those from subsidiaries owned by Nintendo, as well as new updated and challenging games and boards straight to their mobile device. Goals Nintendo Apps Vision is to the point: “ Our vision here in Nintendo Apps is to provide customers with the Power to be entertained by producing software gaming products for all mobile devices.” This statement further supports the division’s mission: “Nintendo Apps is committed to developing and marketing the best line of gaming software that is multi-mobile device compatible. We believe it is essential to provide products of the highest quality, while treating every customer with attention, consideration and respect.” As well as providing a new playful slogan for the mobile app; “Power at your Fingertips.” Nintendo Co., Ltd has always enforced and required strong values and a family culture amongst its employees that was to reach their consumers. So it should not surprise that Nintendo Apps will carry these values of putting consumer needs and desires first, retaining integrity,
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 39 pages?

  • Spring '09
  • LESSOR
  • ........., App Store, Nintendo, Nintendo GameCube, Nintendo Corporation, Nintendo Australia

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture