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Ch.3 MethodTheory - 1 Ethnography Anthropologys distinctive...

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1 Ethnography : Anthropology’s distinctive strategy ➣Becoming a cultural anthropologist requires fieldwork in another society Try to understand the whole culture ➣Emerged as a research strategy in societies with greater cultural uniformity & less social differentiation Ethnographic Techniques: ➣Direct firsthand observation of behavior ➣Conversation ➣Genealogical method ➣detailed work with key consultants ➣In depth interviews ➣Problem orientated research ➣Longitudinal research ➣Team research Observation and Participant Observation: ➣Ethnographers pay attention to & record details of daily lives ➣Personal diary, separate from notes ➣Strive to establish rapport ➣ Can’t be totally impartial and detached ➣Take part in the community B. Malinowski- the imponderabilia of native life and of typical behavior Culture shock: profound feeling of alienation Conversation, Interviewing, & Interview Schedules: ➣Constantly talking to people and asking questions ➣Naming phrase ➣Ethnographic survey ➣Sampling techniques ➣Establish interview schedule ➣Questionnaire Genealogical Method: Using diagrams & symbols ➣Kin connections ➣Prominent building block of that community ➣Rules of behavior are associated Key Cultural Consultants: (Key informants) ➣Expert on a particular aspect of social life ➣ Every community has people who can give important information Life Histories:
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