The Power of the Center

The Power of the Center - Sean Chapin Writing 1133...

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Sean Chapin Writing 1133 Tiedemann The Power of the Center Arnheim believes that good centers come from good compositions. He claims that there are two basic spatial patterns for visual arts. The first of these is the concentric or cosmic system, a concentricity that radiates from the center of the viewing world, so it is not actually seen by us. The second is the Cartesian grid, a way of structuring our visual world in terms of horizontals and verticals. He claims that weight, balance and gravity all come into play. He also says that the cerebral hemisphere has an effect on our “center”. What he means by this is that objects on the left hand side of a painting, etc, seem to be stronger and “massier”, making our focus on them, drawing a center. The coca-cola ad provided is a very classic ad. It is from coke’s early days as a company, not anything like you would see today for their new, catchy, visually entertaining ads. The ad is simple, it states “You trust it’s quality”, with 2 people “cheersing” their cups in a
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The Power of the Center - Sean Chapin Writing 1133...

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