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business-case-guide.pdf - Build your business case What’s...

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© 2021 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registeredtrademarks of ServiceNow, Inc. in the United States and/or other countries. Other company and product names may be trademarks of the respectivecompanies with which they are associated.1Build your business caseWhat’s in thisSuccess PlaybookThis Success Playboook will help you create a persuasive business case to get approval andfunding for your ServiceNow investment. You’ll learn to:Develop recommendations that align with your organization’s strategic objectives andbusiness issuesCreate defensible financial justification with quantified cost and expected benefits, using thebest available data validated by the operators closest to itCommunicate cohesive, concise value-for-the-business story tailored according to theaudience.Key takeawaysThe most important things to knowWhen you create a business case:The process of creating the business case is more important than the actual numbers in thebusiness case. The process allows you to get agreement on the problem you’re trying tosolve, identify and highlight a value gap, and then quantify it.The most persuasive business cases are cohesive stories that start with clear businessobjectives and challenges to resolve, are based on a comprehensive understanding ofcosts, and define credible measures of expected benefits and value.Along with the investment approval committee members, the stakeholders for yourServiceNow business case should include process owners, service owners, service deskmanagers, functional leaders, and everyone else who is a critical decision-maker inimplementing and adopting the ServiceNow capabilities you recommend.The payoff of getting this rightThe business case provides justification for key business stakeholders and your investmentapproval committee to:First, approve funding for your ServiceNow relationship by showing that the investmentprovides a positive returnSecond, prioritize funding for ServiceNow relative to other projects by creating alignmentwith key strategic outcomes and building consensus with key stakeholders
© 2021 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registeredtrademarks of ServiceNow, Inc. in the United States and/or other countries. Other company and product names may be trademarks of the respectivecompanies with which they are associated.2A strong business case will help you expand your ServiceNow investment by building buy-in andenthusiasm among your key stakeholders and leaders. It also lays the foundation fortrackingand managing value realizationto build credibility and buy-in for future expansion.

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Term
One
Professor
Shi Hao
Tags
Business process improvement, ServiceNow, ServiceNow Inc

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