Soc 341 Midterm - Kuo 1 The Big Picture named Media By California State University of Los Angeles Professor Dr Nita Vaidya Kuo 2 The media uses

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Kuo The Big Picture named Media By California State University of Los Angeles Professor Dr. Nita Vaidya 1
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Kuo The media uses many forms of commercializing to sell. Analyzing these commercials can bring new depth and understanding to what they sell, what they are saying, and how they are doing it. Although the process of selecting commercials can be biased and therefore skew the results of findings, an easy process of random selection can be used to generate unbiased information. To collect a number of commercials that are all on an equal level was a simple procedure to randomly select a commercial to use in this report every other commercial. However, if there was a repeat, it would then be skipped to the next aired commercial, this way the collection of advertisements would not be ‘chosen’ for any particular reason. With this vast and varied list of aired commercials, the dissecting of each infomercial can be done in a safe and practical manner to further probe social messages, images and products conveyed in each of these individual segments. Each segmented infomercial is then studied carefully: Who are the models/actors? Age, gender, sexual preference and race, How are they represented? All of these things are accounted for and detailed when analyzing commercials and are used to generate the information on what it is the T.V. is saying and selling and how they are doing it. The first batch of commercials selected were during 8-11 P.M., prime time using the random selection. The last group of 20 commercials was chosen during 11-2 P.M however, both groups of commercials had fairly strong messages concerning different gender topics. Although each individual commercial was not always the same, the first batch selected during the 9-11 P.M. time period 2
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Kuo conveyed gendered messages and images that pertain to a more adult oriented audience. A prime example is the Debeers jewelry commercial; a man is seen sneaking around at night around his Christmas tree getting a present. As he gets the unknown gift he goes back to his significant other in bed and puts the gift, which we now see as a necklace, around her neck. As the commercial wraps up at the end, it says “Say everything without saying a word. A Diamond is forever”. Some typical messages used in this commercial, and also reinforced in various
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This note was uploaded on 04/19/2008 for the course CRIMINAL J Soc 341, C taught by Professor Kubicek during the Spring '08 term at California State University Los Angeles .

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Soc 341 Midterm - Kuo 1 The Big Picture named Media By California State University of Los Angeles Professor Dr Nita Vaidya Kuo 2 The media uses

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