Module14Notes - DesignElements Review ,techniques,andconceptsyou'.TheFinal ,fillintheblank,andtrue\/falsequestions. Design Aplanned, Desi

Module14Notes - DesignElements Review...

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Design ElementsReviewThe Final Exam will cover vocabulary, techniques, and concepts you've studied this semester. The FinalExam will include matching, fill­in­the­blank, and true/false questions. There will be no essay questions.Design:A planned, thoughtful arrangement of elementsDesign ElementsThe design elements are as follows:Picture Plane:This is the area or format designated for the image; this includes landscape,portrait, bleed, and vignette.Positive Space:This is the area occupied or inhabited by the image's shapes.Negative Space:Negative space is the "empty" area between or around the shapes.Point:The smallest area of visual attraction in a composition indicating position. A point can beactual or implied.Line:A series of repeated points (or a point in motion) forms a line. Line is an essential elementused to create and represent form. Line can also represent surface characteristics and imply amood or state of being.Form:The path of a plane in motion, form may include tone, texture, pattern, and so forth. Formrefers to the shape and structure of an object.Pattern/Texture:This designation includes the tactile surface characteristics of a shape—rough,smooth, furry, woven, and so forth, or a planned repetition of shapes that create a pattern.ValueReviewValueis the perceived amount of lightness or darkness.Our perception of any given value will change depending on which types of values surround it. Forexample, a value will look lighter if surrounded by dark values, and vice­versa.
Value patternis a term that refers to the placement, contrast, and variation of light and dark in animage.Value grouprefers to a group of shapes that share a similar value. A value group unites variousshapes, reduces contrast, and unites the shapes. Value groups recede.High­keycompositions consist mostly of light values with accents of medium and dark values.Middle­keycompositions consist mostly of middle values with accents of light and dark values.Low­keycompositions consist mostly of dark values with accents of light and medium values.Value can imply mood and situation:High­key compositions can suggest happiness and airiness.Middle­key compositions can suggest calm or restful emotions.Low­key compositions can suggest mystery, drama, depression, and fear.Design PrinciplesReviewThe principles of design structure and guide the arrangement of the various design elements. Theseprinciples are valuable tools in supporting the message behind a design or an image. They can be used tocreate interest, maintain a viewer's attention, and enhance the emotion or mood of a piece. Remember thatgood design structure requires the skillful orchestration of the combination of elements. However, in the end,the best results will be achieved through the individual artist's use of the principles, combined with thecreative selection and orchestration of elements.
Balance

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