AUTO SHINE POLISHING BUSINESS PLAN FOR ESTABLISHING AN AUTO CAR- POLISHING SERVICE IN UAE, ABU DHABI
This thesis aims to test whether the business idea of establishing an auto car-polishing service in UAE, Abu Dhabi is applicable or not. Based on the analysis of the automobile industry, as well as the current car-washing market in UAE, specifies in Abu Dhabi, the business idea is seen as potential. We focus on the process of planning a business. The theoretical framework of this study includes four analytic tools to apply to business idea establishment. There are many analyses we used to provide an understanding the current situation of home country – UAE. The key elements of business are further explained and apply to plan the business. Last but not least, SWOT analysis is conducted to identify and help the business be aware of the internal and external factors in which business operates. This study applies qualitative method in a deductive approach. The data collected through numerous sources, from the questionnaire with local consumers, the published sources, and also from owner’s experiences and observation. Finally, it concludes that car-Polishing service is a highly potential market in Abu Dhabi. Despite of an enormous competitors and competitive prices, We believes that establishing an auto car-polishing service in Abu Dhabi could operate profitability and exploit the prospective market.
TABLE OF CONTENT INTRODUCTION THEORETICAL FRAMEWORK BUSINESS PLAN MARKET ANALYSIS MARKETING MIX – 4PS RISK ASSESSMENT FINDINGS AND CONCLUSION SUMMARY REFERENCES APPENDIX – BROUCHER
APPENDIX – QUESTIONNAIRE INTRODUCTION Background The idea of entering such a business came from the huge demand of an auto car polishing service in UAE. As a matter of fact, the number of cars in UAE has been increasing incredibly; for example, the number of vehicles on the roads of Abu Dhabi rises by 20 per cent in 2012 to more than 830,000 vehicles. The increase of 172,523 was confirmed by the Department of Vehicle and Drivers' Licensing at Abu Dhabi Police, raising the total number of licensed vehicles in the emirate to 830,576 . As the Department of Vehicle and Drivers' Licensing at Abu Dhabi Police forecasted , the growth rate of in number of automobiles in UAE in the period 2010-2016 would be more than 44% per year, and there would be more than 900 thousands cars by the end of 2020 in UAE. As the automobile industry is expanding rapidly in UAE, opening an auto car polishing service in Abu Dhabi – the Capital of UAE is considered as a potential business. With our own experiences and observation of the local market. We sees the more number of cars goes up, the more demands for using car services increases. Hence, there is a need to have such a convenient polishing car service in Abu Dhabi.
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- Spring '15
- Management, ABU DHABI