396 Chapter 4

396 Chapter 4 - 396 Chapter 4 04:14 Plan of action Research...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 396 Chapter 4 04:14 Plan of action Research design • The framework of plan for a study, used as a guide to collect and analyze data. • The blueprint followed to complete a study. • Research can be conducted without a detailed blueprint o Findings will greatly differ from what the user of the research wanted Interesting, but didn’t solve the basic problem o Research without design is likely to cost more o Research design ensures that the study Will be relevant to the problem Will use economical procedures • Three basic types of research o Exploratory, Descriptive, Causal o Exploratory Major emphasis on the discovery of ideas and insights. Soft drink company researching an Explanation of decreased sales or an electronics company looking to launch a new-to-the-world product needs to assess consumers’ reactions o Descriptive Concerned with determining the frequency with which something occurs or The relationship between two variables Guided by an initial hypothesis An investigation of trends of consumption of soft drinks with respect to characteristics such as age, gender, and geographic location would be a descriptive study. A segmentation study that tied propensity to try new-to-the-world technology to user characteristics, such as daily time spent online, would be descriptive research o Causal Concerned with determining cause and effect relationships, and these are studied via experiments...
View Full Document

This note was uploaded on 04/20/2008 for the course BUSI 396 taught by Professor Koenig during the Spring '08 term at Oregon State.

Page1 / 8

396 Chapter 4 - 396 Chapter 4 04:14 Plan of action Research...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online