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BCG Matrix Growth Rate Relative Market Share Stars Question Marks Cash Cows Dogs Boston Consulting Group Matrix Compare and contrast these two and how they are different, they are the same info but are measured on different X and Y scales (below) which puts them into different categories Relative Market Share 1.0 High Low Soft Drinks Frito Lay KFC Pizza Hut Taco Bell Low High 10% BCG Matrix for PepsiCo - Early 1990s Relative Market Share .75 High Low Soft Drinks Frito Lay KFC Pizza Hut Taco Bell Low High 5% BCG Matrix for PepsiCo - Early 1990s GE-9 Cell Matrix Competitive Strengths Attractiveness Invest Grow Low High Low High Harvest Divest Hold GE 9 Cell Matrix Competitive Strengths Low High Low High GE 9 Cell Matrix for Pepsico Soft Drinks Snack Foods
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Acquisition: occurs when one company uses its capital resources, such as stock, debt, or cash, to purchase another. Business Level Strategy: the objective of developing a firm-specific business model that will allow a company to gain a competitive advantage over its rivals in a market or industry. (who is going to be satisfied, what of them needs to be satisfied and how are the needs of the customers going to be satisfied are the three things that determine business level strategy) Complementary assets: the assets required to exploit a new innovation and gain a competitive advantage. (the most important of these are competitive manufacturing facilities capable of handling rapid growth while maintaining high quality) Decline: When a mature industries profits and sales start to decline. Growth becomes negative, segments become fewer, the emphasis becomes shifted towards stability and the objective is to consolidate, harvest or exit the industry Differentiation: to achieve a competitive advantage by creating a product that customers perceive as different or distinct in some important way. (Budweiser and Sea World) Diversification: the process of adding new businesses to the company that are distinct from its established operations. Dominant Design: common set of features or design characteristics. This standard of having a product that needs certain specific complimenting products can be a competitive advantage. Ex) Microsoft and Intel with computers Embryonic: development of a distinctive competency. Check emerging below Emerging: the beginning of an industry, growth is low, there is not in many segments, competition is low, the objective is trying to make market awareness First mover advantages: the advantages of pioneering new technologies and products that leads to an enduring competitive advantage. Focus: directed toward serving the needs of a particular or specific market segment or niche. Full integration:
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This note was uploaded on 04/20/2008 for the course BUSI 469 taught by Professor Donneubaum during the Spring '08 term at Oregon State.

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