sm assignmet - School of Business and Law London Strategic...

Info icon This preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
School of Business and Law London Strategic Management A report on “ACER and its strategy for effective participation on Global market” SUBMITTED TO: Mervyn Sookun LECTURER LSC/SBL LONDON SUBMITTED BY: TANVIR HOSSAIN BA 5 B0471RORO1110 SCHOOL OF BUSINESS AND LAW LONDON Submission date: 17-10-2011 1
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This report consists of an overview of Acer’s historical background and its global possibilities. A brief discussion about strategical paradox and strategical contradiction is also included. And some strategic solutions are suggested to implement in order to achieve active participation in global market. Contents 1. Introduction--------------------------------------------------------------------------- 4 2
Image of page 2
2. Globalization-------------------------------------------------------------------------- 4 3. Strategy--------------------------------------------------------------------------------- 4 4. Relation between Globalization & Strategy---------------------------------- 5 5. ACER------------------------------------------------------------------------------------- 5 6. Strategic Paradox & ACER-------------------------------------------------------- 6 7. Strategic Application--------------------------------------------------------------- 8 8. Global Possibility for ACER------------------------------------------------------- 9 9. Suggestion to Board of Directors- ACER--------------------------------------- 10 10. Strategic Models-------------------------------------------------------------------- 11 10.1. Strategic Group Mapping--------------------------------------------- 11 10.2. Porter’s Generic Forces--------------------------------------------- 12 10.3. Outsourcing--------------------------------------------------------------- 13 10.4. Innovation----------------------------------------------------------------- 14 10.5. Market Development--------------------------------------------------- 14 11. Implementation Challenges----------------------------------------------------- 15 12. Solution to the Challenges------------------------------------------------------- 16 13. Conclusion---------------------------------------------------------------------------- 17 14. References & Bibliography------------------------------------------------------- 18 3
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
1. Introduction Technology is the monumental invention of human beings. This is the age of transform, and this is the age of speed. With the encouraging innovation of technologies, the operational excellence of some technology related business organizations is moving faster with the leap of times. And to keep up with the speed of competition among businesses, strategical implementation is very important. “ACER” is one of the biggest pc makers in the world. But to reach to the edge of the bar some critical evaluation of their strategic adaptation is needed and also the possibilities of expanding to global market are also needed to be evaluated. Strategic implementation is a must to lead global market. Trough out this report we will be looking at the factors and strategical decisions to be implemented to utilize the possibilities of participating global market more actively, for ACER. We will also look into the implementation challenges and will come across some suggestions for ACER. 2. Globalization Globalization is the system of interaction of the countries of the world to establish a global economy. Joseph Stiglitz , an economist and winner of the Nobel Prize defines Globalization as follows: Globalization "is the closer integration of the countries and peoples of the world ...brought about by the enormous reduction of costs of transportation and communication, and the breaking down of artificial barriers to the flows of goods, services, capital, knowledge, and people across borders." (from Globalization and its Discontents ). 3. Strategy There is no decent definition of strategy, because of it abstract nature. Strategy could be defined as a clear vision of what a business organization will be doing based on a sustainable competitive advantage, specifying what must be done and resource required . Alfred D. Chandler , Jr ., author of Strategy and Structure (1962) defined strategy as “the determination of the
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern