Amsterdam Business School Program: Business Studies Track: Marketing MASTER THESIS: The effectiveness of social media in the formation of positive brand attitude for the different usersSvetoslava Nikolova Nikolova Student number: 6260926 February 2012 Supervisor: Frank Slisser
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2 First of all I would like to thank to my supervisor for his patience,understanding and guidance through all these months of writing.Second, I would like to thank all the people that participate in myquestionnaire and especially to those of the respondents that help methrough their social network to collect the needed amount of data.Last but not least, I also would like to thank to all of you that helpedme carry out the thesis in general and supported me in the wholeprocess. Acknowledgement: