MT355_Unit 3_Assignment - Running Head Chestnut Ridge...

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Running Head: Chestnut Ridge Country Club-Unit 3 1 MT355 – Unit 3 Assignment September 14, 2015
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Running Head: Chestnut Ridge Country Club-Unit 3 2 Chestnut Ridge Country Club is known for having distinguished reputation in Elma, Tennessee due to having superior golfing facilities as well as being outstanding in fine dining and banquet events. Despite having such a great reputation several of its members were noted as having negative comments on the dining accommodations which led the board of directors to prepare a survey to get additional feedback from the members of the club, this, in turn led to the hiring of a new club manager and a quality control committee overseeing the dining area. Even with the new policies in place, the board of directors continued to see a decline in new memberships. To get a better understanding the board hired an outside research firm to conduct a study of the surrounding country clubs in Elma. By using the research methods and tools available, the research team decided that
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