MT355 Assignment-Module 1 - Running Head ETHICS IN THE...

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Running Head: ETHICS IN THE MARKETING RESEARCH PROCESS 1 MT355-ASSIGNMENT-MODULE 1 Kaplan University
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Running Head: ETHICS IN THE MARKETING RESEARCH PROCESS 2 FlyRight Airline Company was to market to the businesspeople that were taking long flights and get a feel for how passengers would feel about the new interior layout of the plane in regards to businesspeople wishing to work during their flight. Although FlyRight assessed the information that was needed to be obtained during marketing research they failed to deliver questionnaires to the proper passengers to obtain the information needed to accurately make a decision regarding altering the interior layout of the plane. By delivering questionnaires to the passengers on short flights and during a holiday flight schedule, not only did FlyRight pass out the questionnaires to the wrong passengers but they would also most likely obtain inaccurate information from the wrong type of flyers. Passengers on a holiday flight would tend to not want to answer a questionnaire during a holiday and would not appreciate a questionnaire that would take 20 minutes to complete regardless of the flight time.
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