Starbucks - Starbucks does not enter into licensing...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Starbucks Starbucks is the largest coffeehouse company in the world, with 7,521 self-operated and 5,647 licensed stores in 40 countries, making a total of just over 13,000 stores worldwide. Starbucks has experience extremely rapid growth, averaging a new store openning every workday in the 1990s and since slowing down recently in America, it continues to grow rapidly in the foreign market.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Starbucks does not enter into licensing agreements within North America, but does enter into licensing agreements with companies. For example, Starbucks in airports are mainly run by Marriott. Even here at Georgia Southern, we have a Starbucks on campus which is in a license agreement with the university. These locations typically do not accept coupons or employee discounts....
View Full Document

Ask a homework question - tutors are online