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Social Media - Running head Social Media in Health Care...

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Running head: Social Media in Health Care 1 Social Media in Health Care Indiana Wesleyan University
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Social Media 2 Abstract This research will look at the many ways in which social media can effect health care. We will look at the ways social media benefits social media. The negative effects social media can have on health care. Social Media in healthcare needs to be done carefully. If not it can cause ethical dilemmas and even violate privacy laws.
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Social Media 3 Social Media in Health Care Social media has been around for several years but just recently have we seen the boom of corporations utilizing social media to advertise and come I contact with customers. Corporations use social media to draw customers into their stores. Social media has expanded so much that corporations are now using it to advertise, communicate and business recovery. Social media in health care is relatively new and health care institutions are trying to utilize technology to reach patients while abiding by the law and protecting patient’s privacy. Social media is a new tool for health care institutions to reach out and make contact with potential patients. As more and more people are using the internet; this allows for patients to research the internet and to self-diagnose. This can dangerous and it is often times frustrating to health care professionals as much of what patients are reading is inaccurate or has false information. This can often times make caring for patients more difficult. With different social media platforms it will allow healthcare professionals to provide the public with credible and reliable health information. It will also allow for healthcare professionals to create and amplify positive health messages and refute inaccurate online health information (Gagnon & Sabus, 2015). If social media is utilized correctly the health care professionals and organizations could get accurate and reliable health information out to patients. Social media and healthcare can be a good thing. But you have to be aware of what is being posted to social media as it could violate patient privacy but with patient permission it could pass a long a great message (Douglas, 2014). Being aware of what is being posted to social media is key, hospitals create many inspirational moments every day. These moments can be shared on social media if the right steps are taken. To start the institution would want to get permission from families in order to use their stories or
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Social Media 4 pictures to create these moments of inspiration. These moments of inspiration then could be used to spread awareness and inspiration to other families, patients, and just people all over the world by using social media. Even though social media creates enormous challenges for healthcare organizations with patient privacy, regulatory and legal concerns and security risks. It can be beneficial to quickly deliver and receive messages that captivate and engage customers, and improve wellness of multiple population segments by delivering messages (Weiss, 2011).
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