MBA5501 Unit VIII Scholarly Activity - RUNNING HEAD Unit VIII Scholarly Activity Unit VIII Scholarly Activity-Arimounts Ironman Columbia Southern

MBA5501 Unit VIII Scholarly Activity - RUNNING HEAD Unit...

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RUNNING HEAD: Unit VIII Scholarly Activity1Unit VIII Scholarly Activity-Arimount’s IronmanColumbia Southern UniversityMay 22, 2016Ironman’s Marketing Metrics
Unit VIII Scholarly Activity 2Sales MetricsMeasuring sales growth: According to Klipfolio (2016), a sales growth metric measures the overall rate at which Arimount’s Ironman total sales revenue either increases or decreases. The sales growth metric is an important metric for measurement, as it will affect all future strategic decisions by Arimount. It is important that Arimount measure sales over multiple periods, in Arimount’s case total monthly sales, to gain a solid indication of growth and to build precise strategic plans; i.e. Arimount will measure current sales against the previous year’s sales period to then plan for future sales periods. This will allow Arimount to tailor future marketing plans for specific points in time and ensure supply chain logistics are prepared to handle customer demands. Since Arimount has been in business for 20 years, they have successfully measured the sales growth of their multiple lines of products. Customer Readiness to Buy MetricsCustomer preference metric: Marketing managers use consumer approach metrics such as awareness, purchase consideration, repurchase rate and preference of a product as performance indicators of product branding and thus have considerable influence over the marketing activity of a company (Hanssens, Pauwels, Srinivasan, Vanhuele, & Yildirim, 2014).

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