management of tecnnology.docx - 1 Management of Technlogy...

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Management of Technlogy
Student’s name
Professor’s name
Course
Date

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Organization’s current position (2.5M)
Google Inc., the giant in internet browsing, has been founded in the year 1998. Larry
Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective
was to provide its customers with a quick and easily accessible browser.
Google follows the mission statement where they claim “to organize the world’s
information and make it universally accessible and useful”. Their focus is to offer their users a
high-quality search engine. This enables Google to expand its market share and to become the
most popular web browser in the world (Google, Company Overview, 2013). How Google grew
in size through its operation Google Inc. became a dominant player in the internet market by
offering a simple web page crawling. Google has followed a method of excellence in whatsoever
they performed which accounted for their overall success.
Google always rendered its effort to provide customers with a better and faster browser.
They incorporated excess bytes to enhance the efficiency of the webpage offering their
consumers better delivery of service. Google has always given importance to the speed factor in
every product they launch (Anthony, 2008). Google Inc. had followed a massive growth and
continued to expand through continuous acquisition. They strategized acquisition as an
expansion strategy and went on adding resources towards their product line.
Their acquisitions include YouTube, Google voice, blogger, Google analytics, etc. Google
expanded its user base and continued to absorb web developers and engineers in its team
(Guglielmo, 2012). Another important expansion strategy undertaken by Google is that they have
always prioritized their user. With the changing time and demands of the customers, Google has
always offered their customers innovative products. They designed the new internet browser
keeping in mind their targeted customer group.
Their goal in this pretext is to keep on building new tools and applications for the users. They
always built their tools in a very simplified way keeping in mind that the user found it to be user-
friendly enough.

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Core Competencies (Min 2, with details) (2.5M)
Introduction
Core competencies refers to areas of high proficiency in a company. It is what sets a
business apart from its competitors. Competitors often find themselves unable to copy the core
competencies of a company. Core competencies are the things a company or individual does
supremely well; the one thing they can do better than anyone else. Let us keep that in mind and
now ask: what are the core competencies of Google? What does Google do better than any other
company?
Google is everywhere. You and nearly everyone you know likely use the company’s
products or services.