Attention - 2/6/08 Attention I. Theories of attention a....

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2/6/08 Attention I. Theories of attention a. Filter theory (Bottleneck) i. Limited to capacity, everything else is filtered out ii. Meaning does not play a role in what is attended to b. Bank Account c. Attenuation theory (Treisman) i. Graded filter ii. Certain items have a lower threshold 1. Easier to process 2. Own name is quickly recognized iii. Lowering 1. Priming d. i. Sound Word Meaning ii. Long bottleneck 1. Decision is made at a later time e. Schema Theory(Neisser) i. Schema: Coherent object or plan ii. Superimposed film is presented 1. People can attend to either image iii. People attend to meaningful organizations over specific locations f. Stroop Effect - Saying color of word rather than reading it’s content i. Practice makes habits ii. Automatic processes - Don’t require attention iii. Controlled processes - Require active attention g. i. Frames (Find the “J”) 1. 8 5 6 J 7 2. 1 J 3
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This note was uploaded on 04/20/2008 for the course PSY U466 taught by Professor Soderstrom during the Spring '08 term at Northeastern.

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Attention - 2/6/08 Attention I. Theories of attention a....

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