Course Hero Logo

MidTerm Take Home Portion1.docx - Comm 384.1 Name _Max...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 3 out of 3 pages.

Comm 384.1Name _Max Kruman_Mid-Term Test Take Home Portion( 100 Points)---3 PARTSTurn In at beginning of the test—(6PM, Wed March 2)Type-Written or WRITTEN LEGIBLY… Use and additional page of neededPART 1:Translating Features to Benefits (40 points)Samsonite dominated the Luggage industry in the 1960s.In the late 60’s Samsonite Introduced the Saturn Luggagebrand. Although the Saturn was durable, it was much heavier than what we have today.Listed below are three features,followed by three benefit statements…Molded Polypropylene ShellsDurable Recessed Metal HardwareLimited Lifetime Warranty--The Saturn has Molded Polypropylene Shells, which means your luggage will withstand the trip and assure you that youwon’t show up at baggage claim with a broken or cracked piece of luggage.--The Saturn is made with Durable Recessed Metal Hardware, which means that you will have the piece of mind ofknowing your bag will not collapse and cause damage to fragile items.-- The Saturn has a Limited Lifetime Warranty, which means you will enjoy many trips over many years knowing you havemade a sound investment. And, if you need to replace it you won’t need to dip into your wallet and pay for it.Now it’s your Turn…Luggage manufacturers have added many features over the years to improve the travel experience.It began when Bernard Sadow patented the“Wheeled Suitcase”in the early 70s…Please Write FIVE Benefit Statements of Contemporary Luggage Brands. You may choose ANY feature from any of themanufacturer brands you can find… ranging from the type of wheels, to some unique features you may not be aware of.Here are a couple of reviews—to assist you in providing your “Benefit Statements.”New York MagazineRefinery 29Monos Luggage:-German Makrolon polycarbonate- All of Monos suit cases are made with this special polycarbonate, whichmeans my trip through the airport will be easier with alightweight, aerospace-grade, vegan and nearlyunbreakable bag-Hinomoto Lisof Silent run wheels- Whether on a sidewalk, hotel carpet or airport, your wheels are guaranteed tobe silent on all surfaces which will not annoy everyone around you-Integrated TSA Approved Locks- While your bag is being checked by TSA, you don't have to deal with the stress ofthe bag opening with these integrated locks.-Lifetime Warranty- Monos Luggage offers lifetime warranty for all damages, which gives you the knowledge thatyou can use it for many years and when it's time toget a new one it will be relatively cheap-Battery Pack- Monos Luggage offers an internal battery pack so your electronics can always be charged on theroads
Part 2:AESKOPP (30 Points)
What are the Seven Elements of the AESKOPP system?List Three core competencies (from any on the list) that youbelieve you excel at. Describe why; supported by an example that incorporates a value proposition:
End of preview. Want to read all 3 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
MARTIN,ROBERTPAU
Tags
Pennsylvania State University, Penn State Students

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture