Gov 390 outline chpt 10

Gov 390 outline chpt 10 - Michael Chambers March 4, 2008...

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Michael Chambers March 4, 2008 Outline: Maisel Chapter 10 The Media and the Electoral Process Originally newspapers were the most used source to gather information on candidates however they lost their primacy with the emergence of the television. Television is still used however the Internet has become a more important source for candidates to communicate their message. Free media- Media exposure that a candidate receives without having to pay for it, for example, coverage in newspapers or on television news shows. Paid media- Media exposure that a candidates campaign pays for and thus controls. Penny press- newspapers and leaflets in the early years of the republic, so named because they sold for a penny. Relationship between the media and politics 1. Politicians try to use the media to “make the news” they want. 2. Media coverage is no longer cast broadly; it is now cast narrowly. The role of the free media
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Gov 390 outline chpt 10 - Michael Chambers March 4, 2008...

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