26) - Michael Chambers Government 303a 2/25/08 The Internet...

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Michael Chambers Government 303a 2/25/08 The Internet Election: Perspectives on the Web in Campaign 2004 (Williams & Tedesco) - Internet originally viewed as a method to mobilize individuals who had previously been disengaged - Skeptics felt that it would do very little in terms of mobilizing the disengaged. They felt that it would only reinforce the media power structure that already existed. - Optimists felt that the internet was a “master medium” for its potential to defy the controlled, largely one-directional flow of political media. - The 2004 elections represent a break-through year for the Internet. -Roughly 75 million people used it to participate politically. - There was hope that the internet could transform political engagement, ripen young adult dialogue and deliberation, and jolt political participation rested in the expectation that the internet’s interactivity would unbind the hierarchical, non- interactive communication flow typified by print and broadcast media. -
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This note was uploaded on 04/20/2008 for the course GOVERNMENT 303a taught by Professor Exoo during the Spring '08 term at St. Lawrence.

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26) - Michael Chambers Government 303a 2/25/08 The Internet...

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