outline4 gov 300 - Michael Chambers Government 303a Outline...

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Michael Chambers Government 303a Outline Maisel Chapter 7 Old campaigning was person-to-person, door-to-door and candidates were only individual representing the ideas of their parties. New politics is media and image oriented. Candidates have assumed much more control over their campaign. Candidate-Centered- The focus of a campaign or organization is on a particular candidate, not on a party or a group of candidates running together. When politician consider running for a position with more authority the following information must be obtained. 1. What voters am I going to need to appeal to? 2. What is the partisan distribution of voters within the new district? 3. What is the normal voting strength for candidates of my party in this district? Conversely, what are the strengths of the opposition candidate and his party? 4. What kinds of techniques will work in appealing to the voters whose support I will need? First job is to identify likely supporters. The second is to ascertain what other voters are
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This note was uploaded on 04/20/2008 for the course GOVERNMENT 303a taught by Professor Exoo during the Spring '08 term at St Lawrence University .

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outline4 gov 300 - Michael Chambers Government 303a Outline...

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