Week 5 paper - Running head DELIVER THE VALUE THE IKEA CASE STUDY Deliver the Value The IKEA Case Study Keller School of Management MKTG 522 Marketing

Week 5 paper - Running head DELIVER THE VALUE THE IKEA CASE...

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Running head: DELIVER THE VALUE: THE IKEA CASE STUDY 1 Deliver the Value: The IKEA Case Study Keller School of Management MKTG 522 Marketing Management Dr. Michael Vincent February 7, 2016
DELIVER THE VALUE: THE IKEA CASE STUDY 2 Table of Contents Introduction………………………………………………………………………………………..3 Analysis of the Current Situation………………………………………………………………….3 SWOTs Analysis…………………………………………………………………………………..3 Strengths…………………………………………………………………………………..4 Weaknesses………………………………………………………………………………..4 Opportunities……………………………………………………………………………...5 Threats…………………………………………………………………………………….5 Target Market……………………………………………………………………………………..6 The Problem………………………………………………………………………………………7 Alternative Solutions……………………………………………………………………………...8 Recommended Course of Action…………………………………………………………………9 References……………………………………………………………………………………….11 Deliver the Value: The IKEA Case Study IKEA is Swedish based company that leads the market in flat package home furnishings. The following analyzes the case study of IKEA in relation to entering the market in India. While IKEA delivers products to many countries, the focus of this study emphasizes the factors of the company entering into India. There are three major points of this study. The first element
DELIVER THE VALUE: THE IKEA CASE STUDY 3 analyzes the current situation pertaining to India. The second area of discussion concentrates on the target market of customers in India. The third section suggests a recommended course of action to achieve the goals of the company regarding the Indian market.

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