Unformatted text preview: Baskin Robbins. They were two separate companies until recently when Baskin Robbins started appearing inside Dunkin Donuts. It works out for both since it is probably the Dunkin Donuts that attracts the consumer, but they might also purchase something from Baskin Robbins as well. Their combined effects are clearly working since more and more Baskin Robbins are being put inside Dunkin Donuts. Negative synergy is when some of the elements were better than the whole....
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- Spring '08
- Management, Baskin-Robbins, Baskin Robbins, positive synergy