Mngmnt Synergy

Mngmnt Synergy - Baskin Robbins. They were two separate...

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The textbook defines synergy as “When organizational parts interact to produce a joint effect that is greater than the sum of the parts acting alone”. In other words, synergy is when two companies/organizations combine because the two together are better than each by itself. Positive synergy is when the joined organizations work well together. When two companies interact and they are successful in profit, sales, etc…, they have created positive synergy. An example of positive synergy would be Dunkin Donuts and
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Unformatted text preview: Baskin Robbins. They were two separate companies until recently when Baskin Robbins started appearing inside Dunkin Donuts. It works out for both since it is probably the Dunkin Donuts that attracts the consumer, but they might also purchase something from Baskin Robbins as well. Their combined effects are clearly working since more and more Baskin Robbins are being put inside Dunkin Donuts. Negative synergy is when some of the elements were better than the whole....
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This note was uploaded on 04/20/2008 for the course MGT 231 taught by Professor Meirovich during the Spring '08 term at Salem State.

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