Unit VIII Scholarly Activity - Unit VIII Scholarly Activity...

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Unit VIII Scholarly Activity Unit VIII Scholarly ActivityDemetrius D. DavisMBA 5501, Advanced MarketingColumbia Southern UniversityProfessor Jon CrispinApril 11, 2016
Unit VIII Scholarly Activity Marketing Metrics OverviewMarketing metrics is the numeric data that allows marketers to appraise their performanceagainst organizational goals. This detailed data can identified through five definite groupings thateach have their own specific subcategories. The five main categories are: (1) sales metrics, (2) Customer readiness to buy metrics, (3) customer metrics, (4) distribution metrics, and (5) communications metrics. (Kotler, P & Keller, L. 2012, p. 462)Sales MetricsSales metrics is a gathering of separate and organizational performance gauges and ratios.This information is precisely calculated from the collected data that describes a business’s historical and ongoing sales processes. For Athletics Supreme a key subcategory in sales metrics to analyze would be sales growth. Sales metrics application to Athletics Supreme Athletics Supreme can use the sale growth subcategory to track and analyze the growth ofsales of the new items that have been introduced to the market. In this case, the sales of the apparel for the young male football league and young female cheerleading league and their associated parents and fans Customer Readiness to Buy MetricsA customer readiness to buy metric is a collection of data that can be used to determine

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