TMP120 - TMP120 Notes Porters Five Forces developed by Porter classic industry analysis tool provides framework on competitive factors about long run

TMP120 - TMP120 Notes Porters Five Forces developed by...

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TMP120 Notes Porter’s Five Forces developed by Porter, classic industry analysis tool, provides framework on competitive factors, about long run viability: Rivalry among competitors, bargain power to customers, threat of subs, supplier bargain power, threat of new entrants/barrier to entry 1. Critical steps: clearly define space now/futute 2. identify key competitors 3. complete porter analysis and SWOT analysis P/L/ Income Statement- diary of actions taken to change profitability
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