Quiz 3 MarketingQuestion 1According to Professor Bell, it’s never been easier to start a new business, and a product idea for a new business should do all of the following EXCEPT:Be easy to explain and describe Deliver exceptional value NOT require much capital to test and scale Address a large market Always be a completely new idea Question 2In regards to execution, Professor Bell names four changes that are affecting the way new businesses are coming about and growing. Which of the following is NOT one of these trends?Collaborative consumption Democratization in access Luxurification of mass market Value chain disruption Matching of supply and demand Question 3In recent years, several major cities have started offering bike-sharing programs. In New York there is Citi Bike, in London there is Barclays Cycle Hire, and in Paris there is Velib. What trend do these bike sharing programs represent?
Democratization in access Collaborative consumption Matching of supply and demand Value chain disruption Question 4Louisa wants to purchase a new watch and goes to her local jewelry store. She finds a watch that she likes, but it’s more expensive than she was hoping to spend. There is another watch store in the next town, which is 15 miles away and which may have some nice watches at better prices.
- Summer '16
- Marketing, Erik Brynjolfsson, long tail, Professor Bell