Course Handbook - MKT 201 Introduction to Marketing Spring 2022 - Section A.pdf

MODERN UNIVERSITY FOR BUSINESS & SCIENCES
INTERNATIONAL SCHOOL OF BUSINESS
-ISB-
MKT 201 Introduction to Marketing
Spring 2022
Course Handbook

MKT 201 Introduction to Marketing Spring 2022
Page 1 of 8
Table of Contents
I. Important things to remember ........................................................................................................................ 2
II. Course Outline .................................................................................................................................................. 3
III. How the Module is assessed? .......................................................................................................................... 5
Assessment type – Project (20%) ............................................................................................................................. 7
Assessment type – Midterm Exam (25%) ................................................................................................................ 7
Assessment type – Final Exam (30%) ....................................................................................................................... 7
Assessment type – Case studies (15%) .................................................................................................................... 7

MKT 201 Introduction to Marketing Spring 2022
Page 2 of 8
I. Important things to remember
• Make Up Exam Policy: Students missing an exam, a quiz, or any graded assignment,
comprising over 10% of the final grade, must submit a petition to Students Affairs Office
(SAO) within (7) working days for review. Note that make up activities are subject to 10%-
20% penalty depending on the nature of the excuse. Please email the petition to the respective
campus using the following emails:
[email protected]
[email protected]
[email protected]
• Attendance & Tardiness Policy: Attendance is mandatory for all classes and constitutes 5%-
10% of the students’ final grade. Students arriving more than (1 0) minutes late will be allowed
to join the lecture, but no attendance will be awarded.
• Course Materials & UMS: A course handbook, which includes a course outline, detailing all
aspects of each course will be posted to UMS. If such file does not exist, please email the
corresponding Chair of the Department.
Chair’s email : [email protected]
• Students’ Expectations: Students are expected to have a textbook. In addition, students should
adhere to the code of conduct set forth by the MUBS administration in the classroom and during
examination. Please note that Cell Phone usage is prohibited in the classroom.