Course Handbook - MKT 201 Introduction to Marketing Spring 2022 - Section A.pdf

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MODERN UNIVERSITY FOR BUSINESS & SCIENCESINTERNATIONAL SCHOOL OF BUSINESS-ISB-MKT 201 Introduction to MarketingSpring 2022Course Handbook
MKT 201 Introduction to MarketingSpring 2022Page1of8Table of ContentsI.Important things to remember........................................................................................................................2II.Course Outline..................................................................................................................................................3III.How the Module is assessed?..........................................................................................................................5Assessment typeProject (20%).............................................................................................................................7Assessment typeMidterm Exam (25%)................................................................................................................7Assessment typeFinal Exam (30%).......................................................................................................................7Assessment typeCase studies (15%)....................................................................................................................7
MKT 201 Introduction to MarketingSpring 2022Page2of8I.Important things to rememberMake Up Exam Policy:Students missing an exam, a quiz, or any graded assignment,comprising over 10% of the final grade, must submit apetitionto Students Affairs Office(SAO) within(7) working daysfor review. Note that make up activities are subject to 10%-20% penalty depending on the nature of the excuse. Please email the petition to the respectivecampus using the following emails:[email protected][email protected][email protected]Attendance & Tardiness Policy:Attendance is mandatory for all classes and constitutes 5%-10% of the students’ final grade. Students arriving more than (10) minutes late will be allowedto join the lecture, but no attendance will be awarded.Course Materials & UMS:A course handbook, which includes a course outline, detailing allaspects of each course will be posted to UMS. If such file does not exist, please email thecorresponding Chair of the Department.Chair’s email :[email protected]Students’ Expectations:Students are expected to have a textbook. In addition, students shouldadhere to the code of conduct set forth by the MUBS administration in the classroom and duringexamination.Please note that Cell Phone usage is prohibited in the classroom.

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Term
Spring
Professor
NoProfessor
Tags
Marketing, Marketing magazine

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