com_final

com_final - Client: State of Florida Objective: Convince...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Client: State of Florida Objective: Convince out-of-state people to vacation and move to Flordia Audience: Different for each commercial; kids, couples, college kids, senior citizens, sporty people Sales Theme: Florida has a large variety of activities and destinations. Bonus Item: Great weather and easy to get to Positioning: Large state with many things to do. Approach: Welcoming and variety Medium: National and International TV
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Client: State of Florida Objective: Convince families to vacation in Florida Audience: Kids and Parents Sales Theme: Florida has a large variety of kid-friendly activities. Bonus Item: Nice weather Positioning: Get to spend time with your kids. Approach: Exciting and Fun Medium: National and International TV VIDEO Shot of two little kids sitting in child seats in back of minivan, smiling. Shot of ‘Welcome to Florida’ Sign Fade into shot of the two kids taking picture with Mickey Mouse. Fade into shot of kids taking picture with
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/20/2008 for the course COM 225 taught by Professor Adjunct during the Fall '06 term at Tampa.

Page1 / 5

com_final - Client: State of Florida Objective: Convince...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online