tv_commercial_platform

tv_commercial_platform - Client Easy-Mac Objective Convince...

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Client: Easy-Mac Objective: Convince consumers to buy Easy-Mac instead of other foods. Target Audience: College Students Sales Theme: Easy-Mac is easier, quicker, and cheaper than alternative foods. Bonus Item: Tastes great and good for you. Positioning: Easy-Mac is the best choice when hungry. Approach: Humor Medium: National, MTV/VH1 Production Requirements: -3 actors -a kitchen in an apartment/dorm -no digital special effects, fire will be needed -night time 60 Second VIDEO STUDENT DRAGS INTO ROOM, LOOKS TIRED, AND SITS DOWN TO STUDY. ALARM CLOCK SHOWS 1:00 AM STUDENT LOOKS AROUND SURPRISED. SHOT OF TAKE-OUT MENU ON SIDETABLE SHOT OF STUDENT ORDERING FOOD ON PHONE SHOT OF STUDENT AT STOVE BOILING WATER DIRTY LOOKING DELIVERY GUY TAKES A BIG WAD OF MONEY FROM STUDENT FOR FOOD KITCHEN FILLED WITH SMOKE KID TURNS OFF STOVE, THROWS NASTY LOOKING DELIVERY FOOD ON COUNTER AUDIO Loud stomach rumbling Knock on door Fire alarm
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SLOUCHES DOWN IN CHAIR ROOMATE WALKS IN, THROWS EASY-MAC INTO MICROWAVE, SITS
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