6BUIS006C Group 3.pdf - Information Institute of Technology...

Information Institute of Technology
In collaboration, with
University of Westminster, UK
BSc (Hons) in Business Information Systems
6BUIS006C – Strategic Management of Information Systems
Group Coursework 1
Module Leader: Ms. Kumudini Sarathchandra
Group No: 3
Student Name IIT No UoW No
Vimaleswaran Brindahini
(Group Leader)
2017035 W1673530
Akshai Yogalingam 2017067 W1673734
Mohamed Iqraz 2016241 W1673540
Sharalisha Kingsley 2016019 W1673560
Date of Submission: 09 th November 2020
Word count: 3545

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Acknowledgment
We would like to take this opportunity to express all those who helped and provided us with a chance
to achieve this report. Special thanks to our Module Leader Mrs. Kumudini Sarathchandra, without
whom this report wouldn't be such a good win.
We'd also like to thank Alexandr Zhexembayev, Co-founder & Sales Director of Grocemania, for his
informative session on overall business, which has benefited us throughout the preparation of this
report. Further our special thanks go to UoW module leader for making necessary arrangements.
We would like to appreciate the hard work, cooperation, contribution and commitment of each of the
team members for the success of this.
Furthermore, we would like to express our gratitude our family for their assistance and motivation. It
offered us a path to work, without which this would not have been a success

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Table of Contents
List of Figures ................................................................................................................................. iii
List of Tables .................................................................................................................................. iii
1. Company Description ....................................................................................................................... 1
1.1 Company Overview ............................................................................................................... 1
1.2 Vision ..................................................................................................................................... 1
1.3 Mission ................................................................................................................................... 1
1.4 Goals and Objectives ............................................................................................................. 2
1.5 Organizational structure ......................................................................................................... 3
2. Business Strategy .............................................................................................................................. 4
3. Market Research and Strategic Analysis .......................................................................................... 5
3.1 Poster’s Five Forces Framework ........................................................................................... 5
3.2. PESTEL Analysis .................................................................................................................. 6
3.3. Evaluation of Emerging & Growing Technologies ............................................................... 9
4. Additional Status quo & Recommendations .................................................................................. 11
4.1 Business model canvas ........................................................................................................ 11
4.2 Value Chain Analysis .......................................................................................................... 14
4.3 Organization strategy Growth Recommendations ............................................................... 16
4.4 Gap Analysis ........................................................................................................................ 16
5. Proposed Digital Strategy .............................................................................................................. 17
5.1 Proposed Feature Tree ......................................................................................................... 17
5.2 Application portfolio ............................................................................................................ 18
5.3 IT Trends & Proposed technologies, systems and components ........................................... 19
5.4 Proposed IS strategy Formulation ........................................................................................ 25
5.5. Alignment of Business with Proposed IS/IT Strategy ......................................................... 26
5.6. Wider implications of proposed strategy ............................................................................. 32
5.7. Critical human resources required for IS Strategy ............................................................... 32
5.8. Strategic Implementation Timeline ...................................................................................... 33
5.9. Justification and Evaluation of IS Strategy Process ............................................................ 34
References .......................................................................................................................................... iv
Appendices ......................................................................................................................................... ix
Appendix A – Detailed Porter’s five forces analysis ...................................................................... ix
Appendix B – PESTEL analysis Continuation .............................................................................. xii
Appendix C – SWOT analysis ...................................................................................................... xiii

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Appendix D – Organization Strategy Growth Recommendation ................................................... xv
Appendix E – Gap analysis .......................................................................................................... xvii
Appendix F - Wider implications of proposed strategy ................................................................ xix
Appendix G- Critical human resources required for IS Strategy .................................................. xxi
Appendix H - Workload matrix .................................................................................................. xxiii
Appendix I – Gantt chart ............................................................................................................... xxv
Appendix I – Meeting minutes ................................................................................................... xxvi
Appendix J – Group Coursework Evaluation Forms ................................................................. xxxii
List of Figures
Figure-1: Organizational Structure ....................................................................................................... 3
Figure-2: Grocemania Business Strategy ............................................................................................. 4
Figure-3: Business Model Canvas ...................................................................................................... 13
Figure-4: Value Chain Analysis ......................................................................................................... 15
Figure-5: Feature Tree ........................................................................................................................ 17
Figure-6: Application Portfolio .......................................................................................................... 18
Figure-7: Implementation Timeline .................................................................................................... 33
Figure-8: Amazon Growth Rate in UK ..............................................................................................