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Module 3 - Module 3 Q1 Comparing Personal vs Market...

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Module 3: Q1: Comparing Personal vs. Market Value [40 points] I am especially pleased to own my new baby blue French bulldog. He is the absolute cutest puppy in the world. I just purchased him a couple weeks ago. I would never sell my new puppy (because he is priceless) but if I was forced to, I would hope to get the same amount as I paid for him, $4,000 respectively. On craigslist I found another blue French bulldog advertised for $800.00. This price is significantly lower. The difference between both our dogs is that his is not AKC certified – therefore he/she holds less value to some people. I happened to look over a different website to find a more comparable pure blue French bulldog. I found an independent breeder who sells her puppies for $3,000. I think that price is fair for these types of dogs, therefore that price is reasonable. In conclusion, the “price of ownership” can hold so much more value and in this case can be priceless. My findings compare to Ariely’s in several ways. For instance, the cost of loosing my baby would be a tragedy because of the strong connection that was established the moment I took him home. Additionally, anyone purchasing my puppy may view this transaction differently than I do. I would like to assume that the value I see is what
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