Executive Summary•Leader Electric Vehicle Market•Not Just an Automotive company but an Energy Company•Long Term Solution•Sustainable Transportation•Advanced Technology•Summon•Lane Change•Traffic Aware•Auto Park•Strategy-> •Create lower prices Vehicles,•Increase consumer marketing•Reduce Production Cost
Tesla Background Information•Founded in 2003 via engineers in silicon valley•CEO Elon Musk based franchise in Freemont, California •Volatility in market creates opportunities/innovation•Mission to accelerate the world’s transition to environmental transportation•Decrease dependence on gasoline combustion engines
Mission Statement“To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”
Vision Statement“The vision involved bringing an entrepreneurial spirit to the business of designing and marketing electric vehicles”
Value Statement“Tesla Motors have marketed themselves in a way that their value goes beyond the consumer’s basic needs” (Tesla, 2016).
Environmental Scan:Remote Environment•Current Price of Gasoline•Government Standards
Environmental Scan:Industry Environment•Distinct Official Guidelines•Purchasing Power •Social Influences •Continual Technological Improvements•Legal Regulations
Environmental Scan:Operating Environment•Company's model met the government's regulations by obtaining the five-star safety guidelines from the U. S. National Highway Traffic Safety Admission •Brought jobs to the community by manufacturing their product in the country•Continues to improve their car models that will let them be part of the automobile market•Main competitors are Ford, General Motor, Honda, and Toyota
Internal and External Environmental Analysis:Internal Environmental Analysis
Internal and External Environmental Analysis:External Environmental Analysis•Curing range anxiety and longevity•Outlets anywhere, adapters, ½ tank 20 minute supercharger•Oil and fuel fluctuations•Competition•GM, Ford, Toyota, Lexus, Volvo•Innovation and technological advancements•Self automated vehicles•Will combat industry with “Summons” allows a user to hail the car from wherever it’s parked, using his or her smart phone (Bailey, 2015).