EBay - 2 EBAY AND COMPETITION 1.1 EBays Competitors The top...

This preview shows page 1 - 2 out of 3 pages.

2 EBAY AND COMPETITION 1.1 EBay’s Competitors The top online selling alternatives to eBay are [nCh15]: 1. Amazon 2. Rekutan 3. Etsy 4. Bonanza 5. eBid 6. Newegg 1.2 How eBay has differentiated from its MAJOR competitors Marketing traditionally has been divided into a set of four interrelated decisions known as marketing mix, or four P’s: product, price, place, and promotion [Gre10]. An analysis will be provided on how eBay differentiates itself from its competitors within the confines of the marketing mix, and any further distinct features that may be identified between eBay and the selected competitors. For the purpose of this assignment, from the above listed competitors, only companies that have a similar structure (offering a variety of commodities at the same magnitude) to that of eBay will be considered for further analysis. eBay has differentiated itself from competitors that do not offer a variety of commodities in that, a store that offers only a specific type of product will inevitably attract only customers that are interested in that product. So there is a zero probability that an e-retailer providing only a specific type of product will attract customers except those that want the specific product offered. This is how eBay has differentiated itself from such e-retailers. 1.2.1 Differentiation Strategy 1: Product Amazon, eBid and eBay all offer a wide range of products ranging from collectables, appliances, computers, equipment and many other miscellaneous items. The difference is on the strategy or vision in listing the products. Amazon is a large company selling to individuals, and eBay
Image of page 1

Subscribe to view the full document.

Image of page 2

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern