Factors Affecting Consumer Decision Process During Online Shopping

Factors Affecting Consumer Decision Process During Online Shopping

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FACTORS AFFECTING CONSUMER DECISION PROCESS DURING ONLINE SHOPPING Based researches, as listed in Appendix A, the common factors affecting consumer decision process during ‘online shopping’ are: 1 Convenience Online shopping is available for customers around the clock as opposed to traditional stores. There are no queues. There is no traffic congestion or struggles of finding a parking spot. 1 Security In the study by Jana, it was revealed that 14.4% of South Africans indicated perceived lack of security as an obstacle to buying products online [Wea14]. People fear to shop online due to existence of fraud or theft with credit card purchases, the fear of hackers and buying from dishonest sellers. Trust is connected to security, hence if there is perceived lack of security, people will be hesitant to shop online. 2.3 Product Variety Consumers can find many kinds of products and services. Also locally unavailable products can be obtained online from all over the world. This therefore provides consumers with a wide array
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  • Fall '09
  • Unknown
  • consumer decision, online platform, locally unavailable products, offer customers auction

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