2022-CVML-EN-Marketing plan guide-blank-v01.pdf - Your...

[ Your Names ]
[ Your Title ]
[ Business Name ]
[ Business Name ]
Marketing Plan, a guide
Prepared: [ Date of issue ]

Marketing Plan Summary
[ Please complete this page last ]
[ Your marketing summary should be completed and should be about half page, focusing on why your business is
going to be successful. Your answers below should briefly summarise your more detailed answers provided
throughout the body of this plan. ]
The Business
Title Description
Business name [Registered company name]
Business structure [ Sole trader, partnership, trust, company. ]
Geo presence [ Main business location ]
Products/services
[What products/services are you selling? What is
the anticipated demand for your
products/services?]
Future goals
Title Description
Vision statement
[It briefly outlines your future plan for the business.
It should state clearly what your overall goals for
the business are.]
Goals
[ Description of goals for the year. List of the key
actions or MAPs to deploy to reach such goals.]
The Market
Title Description
Target market
[ Who is our offering targeting? Which kind of
personas? Which is the USP for each persona?]
Marketing strategy
[How do you plan to enter the market?
How do you intend to attract and retain customers?
How and why will this work?]
Financials
Title Description
Financials
[ Briefly outline your
• sales forecast
• Initial investment

• Predicted ROI
Such information should be very concise and give the
reader an overview about actual financial position and
how much of your own money are you contributing
towards the business vs 3 rd party ones.]
The Business