marketing quiz 1

marketing quiz 1 - Question 1 You are already a marketing...

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Questi on 1 1 out of 1 points You are already a marketing expert because: Selected Answer: Correct Answer: Feedback : As a consumer, you have already been involved in thousands of marketing decisions--but mainly on the buying, not the selling side.
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2 1 out of 1 points Marketing is a (an) __________ and a __________ for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Selected Answer: Correct Answer: Feedback : Key term definition--marketing Question 3 1 out of 1 points Which of the following statements best defines needs and wants? Selected Answer: Correct Answer: Feedback : Text term definitions--needs and wants. Even though not everyone's needs are the same, needs occur when a person feels physiologically deprived of something such as clothes, food, or shelter. A want is a felt need that is shaped by a person's knowledge, culture, or individual personality. Question
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This note was uploaded on 04/21/2008 for the course MKTG 301 taught by Professor Dr.robertl.baer during the Spring '08 term at Drexel.

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marketing quiz 1 - Question 1 You are already a marketing...

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