marketing quiz 2

marketing quiz 2 - Question 1 A strategic business unit(SBU...

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Questi on 1 1 out of 1 points A strategic business unit (SBU): Selected Answer: Correct Answer: Feedback : SBUs market a set of related products to a clearly defined group of customers.
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Question 2 1 out of 1 points The Home Depot is the world's largest home improvement retailer, catering to do- it-yourselfers, as well as home improvement, construction and building maintenance professionals. Who are the stakeholders in the Home Depot business? Selected Answer: Correct Answer: Feedback : Stakeholders are the people who are affected by what a company does and how well it performs. This group includes employees, owners, board members, suppliers, distributors, unions, local communities, and customers. Question 3 1 out of 1 points Market share is: Selected Answer: Correct Answer: Feedback : Key term definition--market share Question 4 1 out of 1 points __________ are SBUs with a low share of low-growth markets--they may generate enough cash to sustain themselves, but they do not hold the promise of ever becoming real winners for the firm.
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This note was uploaded on 04/21/2008 for the course MKTG 301 taught by Professor Dr.robertl.baer during the Spring '08 term at Drexel.

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marketing quiz 2 - Question 1 A strategic business unit(SBU...

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