marketing quiz 3

marketing quiz 3 - Question 1 1 out of 1 points _ is the...

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Questi on 1 1 out of 1 points __________ is the process of continually acquiring information on events occurring outside the organization in order to identify and interpret potential trends. Selected Answer: Correct Answer: Feedback : Key term definition--environmental scanning
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Question 2 1 out of 1 points You are in charge of the marketing program for a consumer electronics company. You have been asked to think about developing a plan that will allow the firm to grow sales by at least 10 percent each year for the next five years. Prior to developing these plans, you should consider which of the following forces in your planning process? Selected Answer: Correct Answer: Feedback : Each of these forces has an impact on the development of marketing plans and should be examined as part of environmental scanning. Question 3 1 out of 1 points The term __________ is used to describe a population's characteristics, such as age, gender, ethnicity, income, and occupation. Selected Answer:
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This note was uploaded on 04/21/2008 for the course MKTG 301 taught by Professor Dr.robertl.baer during the Spring '08 term at Drexel.

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marketing quiz 3 - Question 1 1 out of 1 points _ is the...

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