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Unformatted text preview: 26. Market share 27. Competitive advantage 28. Quality 29. Benchmarking 30. Steps in the Strategic marketing process 31. SWOT analysis (incl. goals of) 32. Market segmentation and targeting 33. Baby boomers vs gen x’ers vs gen y’ers 34. MSA 35. Culture 36. Types of competitive environments (pure competition, monopolistic competition, oligopoly, monopoly) 37. BBB 38. Environmental scanning 39. Demographic characteristics and trends 40. Values and spotting trends in changing values 41. Value consciousness 42. Economic env. (trends) 43. Technological environment (e-commerce) 44. Ethics vs laws 45. (ethical-legal matrix) 46. Factors that influence ethical behavior 47. Caveat emptor 48. Consumer bill of rights (4rights) 49. Economic espionage 50. Whistleblowers 51. Moral idealism vs utilitarianism 52. Social responsibility vs profit responsibility 53. Green marketing vs cause related marketing 54....
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This note was uploaded on 02/11/2009 for the course MKT 090909 taught by Professor Tompkin during the Spring '09 term at VCCS.
- Spring '09