Problem Statement

Problem Statement - colleges are not aware of the Green...

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Problem Statement: 1. I think that a main problem with the GreenLove Campaign is the knowledge of Associated Students, our client, and how they believe their campaign is progressing. I think they also need to understand more realistic goals as far as spreading the program is concerned because if they want national recoginition for the GreenLove annitiative is not realistic. 2. The recent media attention that the GreenLove campaign has garnered from the Daily Aztec is a good start for increasing awareness among SDSU students, however students do not generally read all the articles in the Daily Aztec. A problem we face is finding another media outlet that is more effective at reaching the student population. 3. The majority of San Diego State Students and students of neighboring colleges are not aware of the Green Love campaign and what it is doing for the sustainability of our campus. 4. The majority of San Diego State Students and students of neighboring
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Unformatted text preview: colleges are not aware of the Green Love campaign and what it is doing for the sustainability of our campus. 5. Currently, SDSUs Green Love campaign has received no local or national media coverage/attention other than the Daily Aztec. 6. Green Love has not garnered enough attention in the San Diego area to become a recognizable campaign locally or nationally 7. Maybe a combination of problem statements would be best. Jeffs hits our target public directly. Lets elaborate a bit on it and add some of Sheryls. We all have different takes on this. Are we going to focus on making the SDSU students and neighboring colleges aware? Or state that we need to increase the levels of awareness and take this problem from a local level to a national level? Goals: 1. A main goal for AS GreenLove campaign is to increase student awareness of sustainability issues on campus from X percent to Y percent by the Fall of 2008. 2....
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