This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Psychology of Advertising Spring 2008 Exam 2 Study Guide Chapter 5 (7 Questions on Exam) The Self Does the self exist? When did the concept come about? What is the self-concept? What is social comparison and how does it affect self-esteem? What is the difference between a real/actual self and an ideal self? How does symbolic interactionism help to describe consumer behavior? What is the looking-glass self? What is the self-fulfilling prophecy? What is the difference between a high self monitor and a low self monitor? What is symbolic self-completion theory? How can product be a part of our extended selves? Sex Roles: Lecture 1 Who has the consumer traditionally been? Who has been traditionally writing the ads? How did WWII cause women to feel more empowered? What happened with males in the 1980s? What are the 6 gender stereotypes that still occur in advertising today? Sex Roles: Lecture 2 What are agentic goals? Communal goals? Which gender is associated with each? What is androgyny? What are sex-typed products? What is a metrosexual? Why is the GLBT market an attractive target to marketers? What physical features for mate selection are genetically wired in? Chapter 6 (7 Questions on Exam) Personality What is personality? Freud o What is the id? Superego? Ego?...
View Full Document
This note was uploaded on 04/20/2008 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Spring '07 term at University of Texas at Austin.
- Spring '07