the persuaders qs - What is his three-stage psychic...

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Frontline: The Persuaders Questions Ch. 1 What is the second skin in NYC? Who is Song targeting? What type of message does Spade want to create for Song? Ch. 2 How are some brands similar to cults? What are Lovemarks? Ch. 3 What are the pros and cons of product placement? Ch. 4 What does Rapaille believe is the key to figuring out what people want?
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Unformatted text preview: What is his three-stage psychic journey? What is the reptilian hot button? Ch. 5 What is Frank Luntz usually trying to learn in his research? What is narrowcasting? Ch. 6 How can advertisers use the information from Acxiom Corporation? What is a lifestage segment?...
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This note was uploaded on 04/20/2008 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Spring '07 term at University of Texas at Austin.

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