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Unformatted text preview: What is his three-stage psychic journey? What is the reptilian hot button? Ch. 5 What is Frank Luntz usually trying to learn in his research? What is narrowcasting? Ch. 6 How can advertisers use the information from Acxiom Corporation? What is a lifestage segment?...
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This note was uploaded on 04/20/2008 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Spring '07 term at University of Texas at Austin.
- Spring '07